Artisana, also known as the artist Ana Maria Herrera has been working in the field for over 30 years.

In finding ways to support her, we took on the responsibility of website creation, fine art photography, and copywriting. We worked together to increase her follower count by forming a campaign centered around photos of the small details in her work while also building an overall aesthetic. Additionally, we helped her find popular hashtags in her niche throughout Instagram and Facebook, and taught her which ones to use.

Check out a few close-up photos of Ana Maria’s handcrafted pieces.