Inside the Process
and Stories of Success
Additional projects are available by request.
Moments That Matter
Race4Autism is a nonprofit organization led by NASCAR driver Austin Varco that gives individuals on the autism spectrum a chance to experience the energy and excitement of race day firsthand. The goal is simple: to create a space where everyone can share the thrill of motorsports in a safe, inclusive environment. Over the years, I have had the opportunity to document and support the event through photography, video, and media strategy, helping showcase how the organization turns passion for racing into a platform for awareness and inclusion.
Giving Back to the Fans
Beyond the track, Race4Autism is also about giving back to those who make each race possible. Sponsors, volunteers, and fans all play an important part in keeping the program running. Through consistent coverage and storytelling, our goal has been to bring more attention to their contributions and to show how racing can unite people from all backgrounds under one shared passion.
Race4Autism is a nonprofit organization led by NASCAR driver Austin Varco that gives individuals on the autism spectrum a chance to experience the energy and excitement of race day firsthand. The goal is simple: to create a space where everyone can share the thrill of motorsports in a safe, inclusive environment. Over the years, I have had the opportunity to document and support the event through photography, video, and media strategy, helping showcase how the organization turns passion for racing into a platform for awareness and inclusion.
RACE4AUTISM
Racing for a Cause
Follow the journey
from idea to impact
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Speed Society
Capturing a Moment in Motion
Speed Society is the largest automotive enthusiast network in the world, known for connecting millions of fans with high-performance vehicles and racing culture. When they reached out, our goal was to capture the excitement behind one of their signature giveaway events and translate it into visuals that matched the scale of their brand. The project took place at The Vault in Veloce Motors, a warehouse filled with vintage and modern cars that felt like paradise for any motorsports fanatic.
Behind the Camera
When the winner arrived from Kansas, the atmosphere was electric. His joy was immediate and contagious, as he realized he was taking home a dream car. Once the handoff was complete, we followed the cars onto the streets for rolling shots, using a safety-rigged van to capture every angle in motion. The footage and photos from that day became some of the most dynamic we had ever produced, blending storytelling with precision.
Additional projects are available by request.
A Day at The Vault
We began the day early in Miramar, preparing to film and photograph the giveaway of a rare 1,200-horsepower Hellcat SSG42 along with $20,000 in cash. Speed Society’s process was seamless, built from years of experience running nationwide giveaways. Working alongside their team made capturing the event both efficient and exciting. With the next giveaway car, a 2018 Dodge Challenger Demon, also on display, the day was packed with moments of pure automotive adrenaline.
Editing and Impact
After the shoot, we worked closely with Speed Society’s editing team to refine color, tone, and style. The experience was not just about creating content, but learning from a brand that has mastered the art of engaging an audience of nearly 200 million people every month. It was an unforgettable collaboration that pushed both creativity and technical skill to new levels.
Watch the journey from dream to drive
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HEALTHY BAJA GROUP
Healthy Baja Group is a private medical practice in Tijuana, Mexico, offering a wide range of healthcare services from surgery to aesthetics. When we began working together, the goal was clear: to modernize the brand, strengthen its identity, and create a cohesive presence across every touchpoint both online and in person.
Where Healing
Meets Heritage
Branding
Additional projects are available by request.
The first step was to reimagine the logo and overall brand identity. The previous design featured a red shield with ornate gold wings that did not reflect the professionalism or warmth of the hospital. I wanted to create something that honored the doctor’s roots in Guadalajara, one of Mexico’s leading medical centers, while keeping the look clean and modern. The agave plant, a well-known symbol of the region, became the foundation for the new logo. It represents growth, healing, and cultural heritage, which align perfectly with the clinic’s mission. The simplified flower design offered flexibility across formats, including nurse uniforms, lab coats, signage, posters, and social media graphics.
Website
To bring all the elements together, I redesigned the website to reflect the new brand identity. The site was built to feel welcoming and easy to navigate while providing detailed information about each medical service. The color palette and imagery remained consistent with the rest of the brand: white for cleanliness, deep blue for trust, and soft gradients that conveyed calm and care. The bilingual text and improved structure made the website accessible to both local and international visitors while optimizing it for search visibility.
Results
To bring all the elements together, I redesigned the website to reflect the new brand identity. The site was built to feel welcoming and easy to navigate while providing detailed information about each medical service. The color palette and imagery remained consistent with the rest of the brand: white for cleanliness, deep blue for trust, and soft gradients that conveyed calm and care. The bilingual text and improved structure made the website accessible to both local and international visitors while optimizing it for search visibility.
Explore the steps
behind our work
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Our initial draft of the logo.
Advertising
Final draft of the logo.
Once the new identity was established, I developed a complete advertising package to help Healthy Baja Group reach both local and international patients. This included updating their Google presence, designing posters for their facilities, and producing print and digital ads that followed the refreshed visual style. The focus was on creating a professional and approachable look, especially for patients traveling from the United States in search of affordable medical care. The consistent imagery and colors helped the hospital stand out and build a stronger reputation beyond Tijuana.
Business cards used to market procedures.
Amicita Chamber Orchestra
Additional projects are available by request.
A Performance for the ages
The concert itself was breathtaking and earned a standing ovation from the entire crowd. Every piece carried emotion, and the chemistry between musicians filled the room with energy. What made the evening even more special was an unexpected moment when our conductor proposed to his girlfriend, the lead singer, in front of everyone. Her immediate “yes” turned the performance into something magical. It became more than a concert; it was a celebration of love, music, and connection that none of us will ever forget.
A Night to Remember
Working with the Amicita Chamber Orchestra was an unforgettable experience that combined technical precision with the emotion of live performance. I was in charge of filming the entire concert using three camera angles to ensure complete coverage of the orchestra, soloists, and conductor. Along with the visuals, I also handled audio capture to preserve the rich sound of the ensemble exactly as it was heard that night. The goal was to make the viewer feel as if they were sitting in the audience, surrounded by the power and warmth of live music.
See how flavor becomes a story
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A Complete Digital Overhaul
Every detail on the site was handled in-house, from product photography to the written descriptions that bring each piece to life. The landing page was designed to be simple yet inviting, using clean layouts and high-quality imagery to help customers easily navigate through an extensive catalog of classic European parts. My focus was on balancing nostalgia and practicality, creating a space that feels authentic to long-time collectors while staying accessible to newcomers.
Additional projects are available by request.
A Hub for a Passionate Community
Since launching, 2002parts.com has become a trusted hub for car enthusiasts searching for rare components that cannot be found anywhere else. The site now serves as more than a store; it has grown into a meeting place for people who share the same passion for preserving automotive history. The project reflects how thoughtful UX and clean design can connect niche audiences and bring a shared love for craftsmanship into the digital space.
2002parts.com
Building a Home for
Vintage Enthusiasts
2002parts.com is a specialized online store dedicated to selling vintage European car parts that have become nearly impossible to find. The goal was to build a website that felt as timeless as the cars it represents while still offering the ease and functionality of a modern e-commerce experience. I designed and developed the entire site from scratch, creating versions optimized for desktop, tablet, and mobile to ensure a smooth and consistent experience across all devices.
See how flavor becomes a story
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Additional projects are available by request.
From Local Voices to National Reach
We collaborated with a local newspaper to publish a feature that introduced readers to the brand’s story and values, while regional radio spots carried the warmth of family kitchens through conversational scripts and natural sound design. Business cards were distributed throughout town and local shops. Before long, the campaign came together as a unified story that made tradition feel fresh and helped the product reach new audiences while preserving its roots.
To promote the launch of Torta de Elote, a traditional Mexican dessert with deep regional roots, our goal was to create a campaign that connected people through both nostalgia and curiosity. We combined print, radio, and television advertising to tell the story of the dish, highlighting its heritage, ingredients, and cultural importance. The campaign focused on emotion rather than visuals, making each medium feel personal and familiar to its audience.
Torta De Elote
Bringing Tradition to the Spotlight
See how flavor becomes a story
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Let’s Create a Custom
Strategy for Your Success
Social Media
Email: sanparioagency@gmail.com
Locations
Los Angeles, CA. United States
Orange County, CA, United States
San Diego, CA. United States
Tijuana, BC. México
Let’s Create a Custom
Strategy for Your Success
Direct Message
Locations
Los Angeles | Orange County
San Diego | Tijuana MX.
AUSTIN VARCO
A System Built for Speed
The biggest challenge was staying consistent. Race weekends move quickly, and content needs to be ready almost as soon as the checkered flag falls. To meet that demand, I developed a high-efficiency workflow using Adobe Lightroom that can process more than 3,000 photos in a single day. I also built my own color profiles to maintain a unified visual identity across all platforms. Lightroom became my creative workshop, allowing me to deliver cinematic visuals that felt both fast-paced and personal.
Racing Through the Lens
Additional projects are available by request.
Capturing More Than the Race
From the start, our goal was to capture more than just the race. Each campaign was designed to highlight Austin’s personality and dedication to the sport while keeping fans and sponsors engaged throughout the season. Every photo, video, and social media post was captured through my camera and created under his direction to ensure it stayed authentic to who he is. The result was a media presence that blended the energy of racing with the storytelling of film, creating content that resonated with both audiences and partners.
Strategy Behind the Scenes
Each campaign was supported by keyword research and content planning to maximize reach and engagement. Using Google Analytics, I studied search trends and audience behavior to refine post timing and tagging, helping Austin’s content reach a wider audience organically. What started as two friends at a local track has grown into a collaborative media effort that showcases both the heart of racing and the power of consistent storytelling.
My collaboration with NASCAR driver Austin Varco began over six years ago, back when I first joined him trackside as a friend and extra set of hands during race weekends. Over time, those weekends evolved into a long-term creative partnership that would define both of our careers. As Austin’s racing ambitions grew, so did the need for a consistent brand presence that matched his drive and professionalism. That’s when I began leading the photography, video production, and marketing campaigns that would shape his online image.
See how our process
comes together
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