Social Media

Content

Logo of Austinite Puzzle World with puzzle pieces and colorful text.

Austin Varco is a rising star in NASCAR. He uses his platform in racing to raise awareness for Autism Spectrum Disorder and furthering the discussion about diversity and inclusion in sports and at-large. 

A race car with colorful logos and text parked on a dirt road, with a person in a yellow and green racing suit and helmet standing next to it, giving a thumbs-up. A second vehicle is visible in the background under a clear blue sky.
A young male race car driver with brown hair smiling, standing next to his race car at a racetrack, with a crowd in the stands behind him, during daylight.

With a strong focus on brand growth and fan engagement,

Austin required a robust digital marketing strategy to enhance his online presence.

We created compelling short-form advertisements for Instagram and Facebook to showcase Austin’s racing journey. Our team also developed a strategic content plan tailored to social media trends, ensuring consistent engagement with fans and sponsors. Additionally, we provided high-quality event photography, capturing key moments from the track and delivering polished images that strengthened his brand identity.

A man and a young boy sitting in a racing simulator, with the man outside looking in and smiling, at a charity event to benefit 'Race for Autism'.
Race car on a racetrack speeding past the camera, with motion blur.
Two race car drivers wearing racing suits and helmets, one adjusting the other's helmet under cloudy skies.
Person in a racing suit and a mouse mascot posing in front of a race car at an outdoor event.
Race cars and personnel on a race track near a grandstand and viewing tower at a motorsport event in the evening.
Nighttime scene at a race track with fireworks in the sky. A person in a racing suit is sitting on the back of a race car that has sponsor decals, including 'Special Needz Coffee.' Behind the car are other vehicles and a trailer, with fireworks exploding in the background.

Additional projects are available by request.

Curious about our

work with Austin?

Check out the full study to see the process and results.

Learn more

Ana Maria Herrera

A wall decorated with multiple abstract mixed-media art pieces featuring various textures, lines, and shapes. Several small vintage objects such as an iron, a bicycle wheel, a spoon, and other mechanical parts are attached or hung alongside the artwork.

Ana Maria Herrera is a distinguished fine artist whose work spans multiple mediums, reflecting deep cultural and emotional narratives. To support her artistic journey, she needed an effective way to showcase and market her creations.

We made sure to thoroughly document her extensive portfolio by photographing over 100 fine art pieces with precision lighting and composition. We also designed visually engaging flyers for exhibitions and events, ensuring a cohesive aesthetic across all promotional materials. Beyond digital efforts, we actively assisted in direct marketing by cold calling businesses and personally visiting potential partners to increase exposure and sales opportunities.

A painted artwork on a rectangular box featuring a humanoid figure with a bird's face, dressed in black and white checkered clothing, a top hat, and holding a chain. The background is turquoise with clouds, and the floor has a black and white checkered pattern. The box has several holes representing speakers.

Additional work is available by request.

Mixed media artwork featuring a painted portrait of a woman with glasses hanging on her nose, focusing on her face with lips and eyes, in a wooden frame.

Want to see more of

our work with Ana?

Check out the full website we created.

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Healthy Baja Group

Healthy Baja Group is a cross-border medical practice specializing in high-quality, affordable healthcare for patients in Mexico and the United States. With a newly refurbished hospital and operating room, they aimed to expand their reach and attract international patients.

Group of five healthcare professionals, dressed in medical attire, standing in a row and smiling. The image includes text in Spanish advertising medical job opportunities in Tijuana, Mexico, with contact information and a logo of a hospital or clinic.
Social media post created by Ivan Velasco of Healthy Baja Group.
Facebook page of Healthy Baja Group created by Ivan Velasco showing a cover photo of surgeons in an operating room and a profile picture with medical symbols and a lotus flower.

We conducted in-depth social media analytics to determine the best target audience for their services, tailoring content to resonate with both local and U.S.-based clientele. We then developed short-form video advertisements for Instagram and Facebook, highlighting the hospital’s upgraded facilities and amenities. Our strategic approach included analyzing competitor marketing to ensure that Healthy Baja Group met and exceeded industry standards before introducing new promotional efforts.

Bright, ceiling-mounted surgical lights hang over a treatment room at Healthy Baja Group, photographed by Ivan Velasco.

Additional work is available by request.

Interested in our work with

Healthy Baja Group?

Check out the full study.

Learn more

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Social Media

Email: sanparioagency@gmail.com

Locations
Los Angeles, CA, United States
Orange County, CA, United States
San Diego, CA, United States
Tijuana, BC, México