Healthy Baja Group, a hospital in Tijuana, needed a brand identity that felt professional while still being welcoming to patients. We began by listening to their story and learning about the community they serve. From there, we designed a new logo, chose colors, and selected fonts that looked clean and trustworthy. The designs were created to work in many different places such as hospital signs, brochures, their website, and social media.
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By keeping the look consistent everywhere, the hospital became easier to recognize and remember. Staff could use the new designs without extra effort, and patients saw a clear and professional image that matched the care they were receiving. The result was a brand that helped Healthy Baja Group stand out and build stronger trust with the community.
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Our initial draft of the logo.
Final draft of the logo.
Business cards used to market procedures.
Healthy Baja Group
Healthy Baja Group’s branding was refreshed with modern illustrations of two symbols associated with Guadalajara, the owner’s home state: the agave plant and an electrocardiogram symbol, highlighting the city’s historical role as a nexus for Mexico’s healthcare industry. Prior to the refresh, the organization’s logo featured a red shield as its main icon, which didn’t effectively represent the services offered or convey the doctor’s mission and the hospital’s range of practices.
Healthy Baja Group needed a logo change along with some simple business card designs that spoke about procedures used within the building. You will find the designs below along with alternate logo designs we had in mind.