Motorsports

Speed Society is the largest

automotive enthusiast network

in the world.

They are an automotive lifestyle brand, sweepstakes and vertical content publisher that delivers high quality, engaging digital content to millions of enthusiasts daily. Their digital network reaches almost 200 million people a month that are 90% male, aged 18-35. Their website alone sees 1/2 million daily page views. Speed Society has helped many prominent automotive brands and partners reach their target audience and achieve their goals.

Curious about our

work with Speed Society?

Check out the full study to see the process and results.

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Sponsors:

Matt Million is an accomplished driver

currently competing in the

SRO GT4 America series with Auto Technic Racing,

one of the most respected BMW race teams in the country.

A finalist in the BMW M Racing Academy and a proven winner in the World Racing League, Matt has quickly built a name for himself as a versatile and determined competitor on the national stage. His career reflects both speed and consistency, with results that have earned him recognition across the paddock and a strong following of fans.

We had the opportunity to join Matt at Sonoma Raceway in Sonoma County, CA, where he flew us out to capture a full weekend of racing. The track’s rolling hills and sweeping curves provided incredible backdrops for some of the most powerful GT4 cars in the world. Covering the entire weekend meant long days and nonstop work, balancing photo and video production while staying sharp as race observers — helping the team spot issues in real time and prepare for pit stops or driver swaps. Between the stunning landscapes, the pressure of national TV coverage, and the thrill of GT4 racing, this project was as demanding as it was rewarding, leaving us with some of our most dynamic motorsports content yet.

Want to see the race

from our perspective?

Take a deeper dive by checking out the videos we shot from this race weekend.

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Partners:

NASCAR’s Rising Star

Using his platform in racing to raise awareness for Autism Spectrum Disorder, Austin Varco furthers the discussion about diversity and inclusion in sports and at large.